Category: Viral Film
Advertiser: MERCEDES-BENZ ESPAÑA
Product/Service: MERCEDES SL
Agency: WYSIWYG
Production Company: BAJO CERO, Madrid, SPAIN
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Copywriter: Miguel González
Art Director: Dario Busto
Agency Producer: Juan Gilmorte
Account Supervisor: Blanca Michelena
Advertiser's Supervisor: Elena Steiner
Producer: Daniel Cano
Director: Jota Aronak
Editor: Jota Aronak
Sound Studio: Happy Jack
Sound Engineer: Alfonson Sanz
Sound Design/Arrangement: Alfonson Sanz
Post Production: Juan Manuel Gamazo
Cameraman: Mario Lopez
Music: Antonio Gonzalez and 1101vs13
Account Manager: Jaime de Santiago
Production Designer: Daniel Cano
Cinematographer: Rafael Reparaz
Director Of Photography: Rafael Reparaz
EditingCompany: Bajocero
ProductionManager: Ana Lambarri
Account Manager: Jaime de Santiago
Production Designer: Daniel Cano
Cinematographer: Rafael Reparaz
Director Of Photography: Rafael Reparaz
Editing Company: Bajocero
English Description
What would happen if you found the new Mercedes SL in your parking space?
Something is going on at Mercedes. This is the tagline of its latest campaign in Spain. And now,
for the Mercedes SL launching, it is an experience.
This happened to Rodrigo, Laura and Jaime in Spain. This jaw-dropping sports car, one note
and the car keys were waiting for them in their garages.
We captured their reactions with hidden cameras and mics all over the place, and their family
and friends acted as our baits to set the switch.
The result, a viral video that connects to real people with real content.