Mercedes-Benz: Overtime

Credits & Description:

Entrant Lukas Lindemann Rosinski GmbH
Title Overtime
Advertiser Mercedes-Benz Vans
Product/Service: Mercedes-Benz Sprinter
Industry: Automotive
Chief creative officer Arno Lindemann (Lukas Lindemann Rosinski )
Chief creative officer Bernhard Lukas (Lukas Lindemann Rosinski )
Art director Soen Becker (Lukas Lindemann Rosinski )
Art director Christian Baur (Lukas Lindemann Rosinski )
Copywriter Jan Hoffmeister (Lukas Lindemann Rosinski )
Copywriter Tim Esser (Lukas Lindemann Rosinski )
Account Manager Knut Simons (Lukas Lindemann Rosinski )
Photographer Robert Grischek (Robert Grischek)
Producer Martin Schoen (Markenfilm Crossing)
Camerman Jakob Suess (Markenfilm Crossing)
Director Kai Klinke (Markenfilm Crossing)
Editor Joern Felldorf (Markenfilm Crossing)
Visual Effects/Vfx Artur Boruch (Markenfilm Crossing)
Technical Installation Adnen Abdallah (Markenfilm Crossing)
Business Management Daniela Steinbeck (Appel Grafik Hamburg)
Brief description: People in the Sprinter target group don’t do nine-to-five jobs. Night shifts, overtime and unscheduled events place new demands on human and machine every day. It’s a good job that the new Mercedes-Benz Sprinter with six-speed gearbox adapts perfectly to the individual needs of its drivers. Our aim was to show this in a new and unseen way.