BBDO Beijing and Mercedes-Benz China revealed a new anthem TVC during the launch ceremony of the 2016 Rio Olympic Games. The spot marks a new, energetic tonality for Mercedes Benz, aiming to target a more youthful and dynamic audience with a strong passion for sport and excellence.
Media: TV
Category: Automotive
Client: Mercedes
Agency: BBDO Beijing
Country: China
Creative: Arthur Tsang
Creative: Qifei Xu
Creative: Leo Liu
Producer: elaine lee
Accounts: Joshua Teong, Digi Wu, Grace Zhang, Max Liu