Category: Automotive
Client: Mercedes-Benz
Brand: Mercedes-Benz X-Class
Media: TV
Country: Germany
Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Creative Director / Copywriter: Tobias Feige
Head of Design: Dennis Mensching
Date: July, 2017
Description:
Get excited for the first of a new kind: the new Mercedes-Benz X-Class. To be revealed on 18 July.
Challenge the elements. Master all kinds of terrains with unparalleled elegance. It's the dawn of a new era. The first of a new kind. Introducing the Mercedes-Benz X-Class the world's first premium class pick-up truck coming in 2018. 'First of A New Kind' was created by German agency Lukas Lindemann Rosinski, Hamburg and directed by Sehsucht's Ole Peters. This captivating film, created entirely in CG, celebrates the design and performance of the vehicle as it travels with power and elegance through the elements.