Category: Alcoholic Drinks
Media: Film
Brand: Mercury Cider
Agency: BBDO
Geo: Australia
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Evan Roberts
Creatives: Giles Watson, Joe Sibley, Lee Sunter, Jackson Harper
Producer: Lisa Moro
Production Company: Guilty
Director: Tony Rogers
Published: May 2017
Description: Mercury Cider was first brewed in Tasmania, Australia, 1911—it’s cider from a harder time. In these short 15-second films, we hear from a hardened Aussie man who explains just how tough times were back then, and compares the hardened men of 1911 to men today.