Category: Alcoholic Drinks
Media: Experiential
Brand: Mercury Cider
Agency: BBDO
Geo: Australia
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Evan Roberts
Creatives: Giles Watson, Joe Sibley, Lee Sunter, Jackson Harper
Producer: Lisa Moro
Published: December 2016
Description: The Mercury Cider Tough Tap—if you’re tough enough to pour it, you’re tough enough to drink it. This hard-to-pour cider tap was installed in the toughest pubs, bars and events across Australia in the ultimate challenge of toughness.