Long Form w Merrick Alt
Brand: Merrick Pet Care
Media: Online
Category: Pets
Agency: TDA_Boulder
The campaign, “Best Day Ever,” stars a puppy named Baby Joey who was found on the streets with partially amputated hind legs.
Client: Merrick Pet Care
Senior Art Director: Haley Garyet
Writer and Executive Creative Director: Jonathan Schoenberg
Executive Creative Director: Thomas Dooley
Producer: Lindsey Ritter & Kate Osborne
Director of Media: Sam Johnson
Media Planner: Heather Lee
Director of Strategy: Constance DeCherney
Account Supervisor: Colleen Callahan
Director Client Services: Christi Tucay Clark
Videography: Amy Morgenstern
Editor: John Snelson
Production Manager: John Hope