Category: Fashion
Media: Digital
Brand: MeUndies
Agency: Where It's Greater
Geo: United States
Advertising Agency: Where It's Greater, Los Angeles, USA
Creative Director: Andrew Teague
Art Director / Photographer: Dan Hall
Additional Credits: Erica Torres-Ness, Andrew Litten
Published: March 2017
Description: Underwear brand, MeUndies, has tapped the Los Angeles based creative agency, Where It's Greater, to produce the campaign for their new collaboration with restaurateur, and TV personality, Eddie Huang.
The collaborative collection, which is entitled "Pandamonium," features men's and women's underwear with an all-over black and white panda print - an homage to Haung's self-given nickname, “The Human Panda."
Explains Where It's Greater's founder, Dan Hall, "Eddie is a hilarious guy, as anyone who follows him on social media knows, and we really wanted to capture that in the campaign. Stylistically, we sought to model the creative after the pieces in the collection, but without actually shooting black and white. So, we used a stark black backdrop and put Eddie in a bright white robe. Not only did that create a great visual contrast, it really puts Eddie front and center - exactly where he should be."
The campaign was produced, shot, and edited entirely in-house at Where It's Greater's own Los Angeles studio, and is slated to run across print, digital and outdoor media.