| Cannes Lions 2013 | ||
|---|---|---|
| Film Lions | Product & Service; Banking, Investment & Insurance | Bronze |
Type of entry: Product & Service
Category: Banking, Investment & Insurance
Advertiser: AMIS
Product/Service: MEXICAN INSURANCE ASSOCIATION
Agency: OGILVY & MATHER Mexico City, MEXICO
Chief Creative Officer: Miguel Angel Ruiz
Creative Director: Raúl Rivera/Alejandro Gama/Carlos Meza
Copywriter: Raúl Rivera/Alejandro Gama/Carlos Meza
Art Director: Raúl Rivera/Alejandro Gama/Carlos Meza
Agency Producer: Juan Pablo Osio
Producer: Blanca Moreno
Director: Rodrigo García
Editor: Jorge Hernandez
Sound Design/Arrangement: Bernardo Bravo
Post Production: Central Films/Mercenario
Account Manager: Miguel Velázquez
Cinematographer: Rodrigo Mariña
Editing Company: Central Films
Brief Explanation
The ad begins with a couple having an argument in their living room. The woman is angry and the man is trying to work things out.
Suddenly, everything around the man crashes: the couch, the living room tables, vases, cushions, lamps, ornaments, etc.; everything goes out flying while the woman just sits on the other couch seemingly unaffected. The man lies on the couch, not moving.
Then, the woman realizes something has happened - she asks "hello?" exactly the same way someone would over the telephone.
1 out of 5 car accidents happen from using a mobile while driving. If you drive, just drive.