MICHAEL HILL: Were for Love

Credits & Description:

Brand: Michael Hill
Agency: Bbdo
Description: Michael Hill, a New Zealand Jeweler, recently expanded into Australia, Canada and America.Jewelry is a mark of love. Wedding bands aren’t just diamonds and precious metal, they are declarations of love. And there’s pretty much nothing people won’t do for love. This was their first global campaign, launching their positioning; We’re for love.In Sept 2014 we asked 1200 people in New York about Love and what they would do for it.The people we spoke to and the stories they shared became the content of the campaign.