Additional Info: Super Bowl LI, Super Bowl 51
Category: Industrial, Agriculture
Media: Film
Category: Automotive
Geo: United States
Client: Michelin
Agency: TBWA/Chiat/Day, New York
Production: RSA Films
Country: United States of America
Director: Anna Sandilands
Director: Ewan McNichol
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Wade Alger
Creative Director: Josh Tavlin
Creative Director: Walt Connelly
Producer: Julie Sawyer
Senior Art Director: Liz Agans
Senior Copywriter: Mike Schneberg
Executive Producer: Jules Daly
Executive Producer: Marjie Abrahams
DoP: Ewan McNicol
Head of Integrated Production: Jason Souter
Associate Integrated Producer: Olivia Whyte
Director of Business Affairs: Debra Horvath
Group Account Director: Ben Muldrew
Account Director: Kate Prescott
Account Manager: Will Brzozowski
Project Manager: Eric Serviss
Chief Executive Officer: Rob Schwartz
Head of Production: Elicia Laport
Published: February 2017
Description:
Michelin will introduce a new global campaign on FOX this Sunday, its first advertising appearance during the big game. The 30-second ad, titled "I Need You,"highlights how Michelin helps drivers be there for loved ones when it matters most. The spot follows the lives of people in different cultures The advertisement was filmed on locations in Cape Town, South Africa; Paris; and Guangzhou, China.