Usually a tire spot involves tightly focused shots, but in the recent campaign for Michelin directed by Tim Damon (for agency SapientNitro), a story unfolds solely for the senses. In a spot titled "Tunnel," the ability to stir the senses begins with Michelin.
Media: TV
Category: Automotive
Client: Michelin
Agency: SapientNitro
Production: Square Planet Media
Country: United States of America
Director: Tim Damon
Project Manager: Justin Leamer
Creative Director: Reed Coss
Assoc Creative Director: Daniel Lynch
Executive Producer: Kendra Wester
Agency Executive Producer: Michael Diaz
Client Services Director: John Wilkins