Brand: Microsoft
Media: Online
Category: Electronics, Technology
Agency: JMW
Geo: Sweden
Microsoft: For your eyes only
To advertise the launch of Microsofts new flagship smartphone Lumia 950 with eye scanning features JMW decided to focus on the smartphones security features in its native advertising campaign running 2 weeks from sales start in Sweden. In the native campaign content was censored in real time to show off the security of Lumia 950 – keeping the content safe from the readers gaze.
Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Anders Pålsson
Copywriter: Samuel Skwarski
Published: December 2015