Category: Electronics, Technology
Media: Film
Brand: Microsoft
Agency: JMW
Geo: Sweden
Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Samuel Garlöv
Executive Creative Director: Joakim Karlsson
Project Manager: Tove Widemar Gerdin
PR: Nina Starco
Account Director: Björn Mellstrand
Production Company: Chimney
Published: November 2016
Description: Parents take a lot of photos of their kids. To many store them locally on their smartphones and not in the cloud. This makes the photos exposed to risk as you might lose them forever if you drop your phone or if it is seriously damaged. We made this ad to remind parents about backing up their most precious photos in OneDrive.