Advertiser: MICROSOFT
Agency: WUNDERMAN
Category: Home Electronics & Audio-Visual
Other Credits: A52
Advertiser's Supervisor: Carol Hutchinson
Account Manager: Christine Douglas
Producer: David Palmer
Agency Producer: Gene Cernilli
Producer: Gary Romano
Director: Jon M. Chu
Producer: Nate Tuck
Advertiser's Supervisor: Robin Seiler
Other Credits: E Squared
Account Supervisor: Grant Theron
Editing Company: Rock Paper Scissors
Brief Explanation
This commercial is bold, strong, confident, and cool and inspired by the hipsters, the go-getters, and the tastemakers. It had to be an anthem that highlighted the defining aspects of SURFACE. Most importantly, it needed to illustrate that SURFACE is the first device with a keyboard that ‘clicks in.’ The clicking of the keyboard into the tablet is what instantly separated SURFACE. So, ‘Movement,’ was born. Movement not only introduces ‘click-in,’ it celebrates it. Once you click-in, anything is possible. Movement introduces this idea in joyous dance and musical explosion.