Microsoft Windows: Makeup

Credits & Description:

Following the worldwide launch of Windows 8 operating system, JWT Beijing releases an online advertising campaign of three videos with the intent of keeping top-of-mind momentum and buzz.
Category: Other
Client: Microsoft
Agency: JWT Beijing
Production: JQK Production, Beijing
Country: China
Director: JinJing Zhu
Chief Creative Officer: Polly Chu
Creative Director: Devin Zhao
Creative Director: Nicky Zhang
Copywriter: Popeye Li
Copywriter: Nicolas Tian
Copywriter: Bernard Chan
Art Director: Christine Klemmt
Art Director: Liang Zhou
Producer: Raymond Johnsen Lucas
Assoc Creative Director: gary wang
Agency Executive Producer: Amber Yu
Agency Producer: Tetsu Yu
Head of Digital Account Team: Wednesday Chi
Planner: Ratan Malli
Account Service: Ruston Spurlock, Chiara Capitanio, Sabrina Zheng, Fay Xie, Vivienne Huang
Tags: MAKE UP
Brief Explanation
The language in this viral video is completely fake and is intended for humorous effect.Microsoft Windows 8 is a revolutionary operating system, using a touch screen instead of a mouse. Windows 8 also boots up in less than 10 seconds. We combined speed and touch and created an internet film showing women attempting to put their make-up on (touch) in 10 seconds (the new boot up time) with hilarious results.