6 sec campaign In order to illustrate how "Hish-Gad" scratch card brand, offers instant winnings, Gitam BBDO came up with 5 different 6 second ads tell a long story in a very short time. One second you're scratching a card, one second later you’re on your way to a sunny vacation in Thailand. Each ad shows how different people enjoy their instant winnings: renovating the house, buying an engagement ring, flying to a rock concert etc. The ads went online as YouTube prerolls, the perfect media choice for such short ads.
Category: Entertainment & leisure
Client: Mifal HaPais (israeli lottery)
Agency: Gitam BBDO
Production: ST/AF - studio Adam Feinberg
Country: Israel
Executive Creative Director: Danny Yakobowitch
Creative Director: sagi blumberg
Art Director: Tamar Dvir
Copywriter: ran allon
Producer: Sarit Yechezkel
Account Director: Keren Bachar Amitai
Strategist: Hillel Geiger
Planner: Hilla Tamir
Agency Producer: Omer Kandel
Account team: Hen Cohen
Account manager: Einav Tenzer
Client advertising Executive: Chami Padan
Client Brand Manager: Avi Levi
Head of Digital: Karin Mazor