| Cannes Lions 2009 | ||
|---|---|---|
| Film | - | Bronze |
Type of Entry: Product & Service
Category: Retail Stores
Title: POTATO
Advertiser/Client: MIGROS GENOSSENSCHAFTSBUND
Product/Service: MIGROS SUPERMARKET
Entrant Company: JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency: JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Creative Credits
Executive Creative Director: Alexander Jaggy
Creative Director: Michael Rottmann
Copywriter: Livio Dainese/Samuel Christ
Agency Producer: Ilonka Galliard
Account Manager: Michèle Gutmann
Account Supervisor: Fabian Röthlisberger
Production Company: BIGFISH FILMPRODUKTION Berlin, GERMANY
Director: The Vikings (Bjoern Ruehmann/Matthew Branning)
Producer: Executive Producer: Andrea Roman;Line Producer: Ronald Vietz
Editor: Reni Kleinow/Bigfish Filmproduktion Gmbh/Ultra Images Ch
Animation: Mike Bothe/Bigfish Filmproduktion Gmbh
Art Director: Fernando Perez/Patrick Beeli
Lighting: Kolja Brandt
Post Production: Das Werk Novalis/Berlin
Details
Brief Explanation:
With 500 outlets, Migros is Switzerland's largest retail chain and its branches carry a wide range of products sourced directly from the local region. This means that the products sold at each branch differ slightly from one location to the next. In order to emphasize the regional nature of the range, we observe a family of potato growers in their everyday life. The farmers clearly have a deep-rooted affinity with the vegetables they grow with their own hands. The entire house is full of potato toys, potato knickknacks and other objects made of potatoes. In fact, they identify so strongly with the product that even their noses have assumed a potato shape.