Advertised Brand: Mikimoto
Advert Tite(s): Explore The Original
Headline and copy text:
Mikimoto and Rokkan “Explore The Original” in New Digital Campaign
Mikimoto (www.mikimoto.com), the world-renowned jeweler known for pioneering the art and science of pearl culturing, in partnership with its Digital Agency of Record (AOR), Rokkan (www.rokkan.com), announces a new digital campaign aimed to change the world’s perception of pearls. Led by a series of highly stylized films, “Explore The Original” launches in the United States today with support through paid social.
Advertising Agency: Rokkan, New York, United States
Agency website: http://rokkan.com/
Published: November, 2016
Mikimoto: Explore The Original
Client: Mikimoto America
Agency: Rokkan
Brian Carley — Global Chief Creative Officer, Managing Partner
Laura Mulloy Ault — SVP, Executive Creative Director
Katie Lee — Copywriter
Rachel Sheeran — Art Director
Stephanie Tudor — Account Supervisor
Bruce Andreini— Executive Producer
Maxine Ho — Producer
Sean Miller – Chief Strategy Officer
Lindsay Williams — SVP, Media & Analytics
Grace Italiaander — Strategist
Lorraine Schwartz — Senior Media Strategist
Production Company: B-Reel Films
Leonora Lonsdale – Director
Margo Mars – Managing Director, Partner
Editorial: Consulate Editorial
Holle Singer – Editor
Michelle Zelazny – Producer
Hazel McKibbin – Assistant Editor
Original Music: Nylon Studios
Adam Moses – Composer
Rob Ballingall – Sound
Halle Petro – Senior Producer
Christina Carlo – Executive Producer
Audio Mix: PLUSHnyc
Dana Villarreal – Producer