Client: Mars Wrigley Confectionary
Vice President of Chocolate: Tanya Berman
Brand Manager, MILKY WAY: Desi Okeke
Associate Brand Manager, MILKY WAY: Megan Sirras
Agency: Tribal New York
Executive Creative Director: Kinney Edwards
Associate Creative Director: Becky Kitlan
Copywriter: Shaunah Zimmerman
Global Business Director: Richard Guest
Sr. Account Director: Charmane Foo
Account Supervisor: Trace Schlenker
Senior Producer: Dana Eisenberg
Production Company: Arts & Sciences
Production Service Company: Asymetric
Director: Casey Storm
Executive Producer: Mal Ward
Head of Production: Christa Skotland
Producer: Jed Harold
DP: Barry Parrell
Editorial: Bandit
Editor: John Piccolo
Assistant Editor: Steve Ortega
Executive Producer: Laura Relovsky
Post Producer: Valerie Iorio
Sound Design/Mix: Mr. Bronx
Audio Mixer: Dave Wolfe
VFX and CG: Carbon
EP: Derek Goldsmith
Producer: Beth Skopp
Creative Director: Liam Chapple
CG: Quin Barclay and Adam Thompson
Nuke: Adam Thompson
Flame: Michael Sarabia
Color: Company 3
Colorist: Tim Masick
Producer: Kevin Breheny
Published: May 2018
Synopsis:
As America gears up for summer vacation and camping season, MILKY WAY® offers a humorous and timely spot tied to the great outdoors.
As “Fresh Air,” created for MILKY WAY by Tribal New York, kicks off, we close in on two female friends sharing a cabin in the woods. One states, “I said I was sorry,” while the other – badly bug-bitten – repeatedly slaps at bugs that seem to be having a feeding frenzy on her body. A flashback of the duo earlier in the day shows the same woman requesting bug spray. Unfortunately, her friend, so pre-occupied with her MILKY WAY, handed over sunblock instead.
#mmmmSorry