Advertiser: MILLER LITE
Agency: DIGITAS
Category: Short Format Internet Film
Producer: Deborah Heaghy
Art Director: Justin Stielow, Dan Tica
Executive Creative Director: Kevin Drew Davis
Chief Creative Officer: Matthew Weiner
Director: Michael Rafayko
Creative Director: William Matznick
Brief Explanation
A new product innovation that features a small, perforated opening on the top of the can that, when "punched" after cracking open the beer, gives you a smoother pour. In this video, we show a humorous and random way of opening cans.