Category: Public Interest, NGO
Media: Digital
Brand: Minicuotas Ribeiro
Agency: Publicis
Geo: Argentina
Advertising Agency: Publicis Buenos Aires, Argentina
General Creative Director: Fabio Mazia
Creative Directors: Alberto Fernández, Florencia Rodríguez
Planning: Diego Lizewski
Additional Credits: Paula Katz, Federico Puricelli
Published: May 2017
Description: The first marketing campaign designed to apply a real change in sexist consumer habits.