Advertiser: MINISTÈRE DE LA SANTÉ ET DES SERVICES SOCIAUX
Agency: kbs+
Category: Short Format Internet Film
Account Supervisor: Catherine Latendresse
Art Director: Jacynthe Hens
Account Supervisor: Mario Daigle
Creative Director: Luc Perreault
Director: Martin Girard
Post Production: Shed
Producer: Sarah-Claude Lauzier
Copywriter: Alexandre Gravel Soublière
Copywriter: Benoit Mendreshora
Sound Design/Arrangement: Boogie Studio
Planner: Jocelyne Beaudet
Account Supervisor: Isabelle Châles
Art Director: Jane Torres
Agency Producer: Julie Charlebois
Director Of Photography: Martin Girard
Executive Creative Director: Luc Perreault
Planner: Maria Spensieri
Editing Company: Shed
Brief Explanation
Part of a campaign created for the Ministry of Health and Social Services of Quebec. This spot illustrates a key moment when a player must make an important decision – a decision that could prevent him from becoming a pathological gambler. This moment is represented by a common gesture in poker, where the player has to decide whether or not to continue betting. This spot speaks to the player who has started borrowing money so he can continue to gamble.