| PIAF Awards 2018 | ||
|---|---|---|
| State and public institutions | - | Gold |
Category: Public Interest, NGO
Brand: Ministry of Defence
Agency: Tabasco
Geo: Estonia
Additional Info: Ambient
Advertising Agency: Tabasco, Tallinn, Estonia
Creative Directors: Indrek Viiderfeld, Kerstin Raidma
Art Director: Kadi Hugo
Copywriter: Mart Metsma
Published: April 2017
Synopsis:
As one of the smallest countries In Europe, safety is a national priority in Estonia. Women have wanted to serve their motherland for years, only to be stopped by a social conditioning - Defence is no place for a woman.
We transformed the most romantic statue in Estonia into a symbol of a woman’s love for her country. And the kiss took on a whole new meaning.