| Ad Stars 2018 | ||
|---|---|---|
| Peace & Justice | - | Crystal |
Brand Ministry of Unification
Agency BBDO KOREA
Synopsis:
The division of North and South have caused 60,000 families’ separation and political problems. As the nuclear issue of North Korea threatens the peace of the world, there are people who are forgotten. The most aching tragedy in Korean history from Korean war-separated families. 60,000 separated families remaining, average age of 82 years old. We focused on the sad reality, longing grows deeper the memories are getting blurred. The primary mission was to find a way to meet the hometown of separated elders before they pass away. Secondly, it was to encourage young people to sympathize with the suffering of separated families and to take an interest in peaceful unification.