Minne: Only One Gift To The World

Credits & Description:

Sub Category : Animation (in-camera Or Digital)
Company Entering : Spoon Inc., Tokyo
Title : Only One Gift To The World
Brand : Minne
Advertiser : Gmo Pepabo, Inc.
Agency : Dof Inc., Tokyo
Creative Director : Akihiro Fukube
Copywriter : Akihiro Fukube
Art Director : Namiko Yamazaki
Communication Designer : Taro Saito
Agency Producer : Shota Hatama/kayoko Oya
Film Production Company : Spoon Inc., Tokyo
Director : Erika Konno
Cinematographer : Yoshitaka Murakami
Gaffer : Shinichi Miyaki
Film Producer : Eisuke Saito/yusuke Kobayashi
Production Manager : Makoto Miyashita
Production Designer : Chihiro Matsumoto
Choreographer : Kohmen
Post-production Company : Mcray Corporation, Tokyo
Editor : Aya Hiraga
Post Producer : Nao Kaneko
Colorist : Tanaka Motoki
Flame Artist : Ryota Abe
Special Effects Company : Pantograph, Kanagawa
Visual Effects : Masayuki Inoue/takuto Eguchi/yasuko Abe
Animator : So Ueda/michihisa Orui
Special Effects Producer : Sumiwo Enomoto
Sound Production Company : Ongakushitsu Inc., Tokyo
Sound Designer : Kaori Sawada
Sound Studio Producer : Setsu Fukushima
English synopsis :
The true value of handmade market “minne” lies in the way the artists make their products. Every item is carefully made with the artist’s heart in it. To simply show the quality, we made this tv ad “all handmade” from beginning to end. All the crafts appeared in this ad are actually made by minne artists. More than 100 participated and there is no cg. That is why it looks so happy and so warm. We believe only minne can do this. As the ad was aired during the christmas season, we aimed to appeal “one and only gift” so that the viewers can easily imagine the actual use in their own lifestyle.