Category: Gambling
Media: Film
Brand: Minnesota State Lottery
Agency: Periscope
Geo: United States
Advertising Agency: Periscope, Minneapolis, USA
Production Company: Saint Cloud
Editorial: Ditch Edit
Color: MPC
Audio / Music: Grey Ghost
Published: July 2017
Synopsis:
A new brand campaign for the Minnesota Lottery aimed at attracting Minnesotans with an adventurous spirit. Each spot features the new tagline (which serves more as a rally cry), and aligns with the notion that the Minnesota Lottery creates spontaneous moments worth opting in for.