Advertiser: MINUTE MAID
Agency: DONER
Category: Short Format Internet Film
Agency Producer: Brian Dooley
Director: Brian Latt
Editing Company: Cosmo Street
Art Director: Jim Ward
Editor: Katz
Account Supervisor: Monica Tysell
Producer: Oliver Fuselier
Chief Creative Officer: Rob Strasberg
Agency Producer: Seth Triezenberg
Producer: Brian Quinlan
Director: Georgie Stephens
Account Manager: Jim Vassallo
Copywriter: Jason Bergeron
Creative Director: Jason Bergeron
Creative Director: Ryan Karell
Brief Explanation
There was a time when oranges didn’t have to worry about an orange juice rivaling their fresh, ripe, tasty dominance. But, with Minute Maid Pure Squeezed, their happy little world has changed forever. Now oranges have to experience the many painful emotions that result from no longer being “king of the tasty hill.” Oranges are not happy about it. Not one bit.