Category: Non-Alcoholic Drinks
Media: Experiential
Media: Ambient
Brand: Minute Maid
Agency: Doner
Geo: United States
Advertising Agency: Doner, USA
President / CEO: David DeMuth
Global Chief Creative Officer: Eric Weisberg
Executive Creative Director: Brad Emmett
Creative Directors: Jason Bergeron, Virgil Adams
Director of Content Production: Laurie Irwin
Executive Producer: Stacey Gizinski
Broadcast Business Manager: Theresa Bland
Senior Talent Manager: Jane Greening
Chief Integration Officer / Account Service: Monica Tysell
Brand Leaders: Jim Vassallo, Adina Sigler
Senior Account Executive: Andrew Doyle
Assistant Account Executive: Brittany Durham
Production: HeLo
Director: Kyle Ruddick
Producer: Lawrence Lewis
Executive Producer: Brendan Kierman
Post Production: The Underground
Independent Editor: Philip Owen
Producer: Stacy Langdon
Executive Producer: Chad Cooper
Published: November 2016
Description: Minute Maid launched a new digital film to help put an end to the self-doubt many parents feel during the holidays by celebrating what matters most – heartfelt appreciation. Minute Maid's #doingood campaign was created to combat the internal struggles many parents face as they attempt to balance work and life, while striving to provide the best holiday experience for their families. The film highlights five children of various ages as they write heartfelt letters to their parents. The emotional responses from the parents proves the gifts that mean the most don’t cost a thing. When you put good in, you get good out.