Category: Sweet Foods & Snacks
Advertiser: KRAFT
Product/Service: MIO ENERGY
Agency: TAXI NEW YORK
Production Company: PSYOP, New York, New York, USA, USA
Production Company: SMUGGLER, New York, New York, USA, USA
Chief Creative Officer: Steve Mykolyn
Executive Creative Director: Dave Clemans
Creative Director: Stephen Leps/Michael Pierantozzi
Copywriter: Tim Wassler
Art Director: Phillip Cho
Agency Producer: Joyce Lee/Holly Flaisher
Account Supervisor: Cristina Costantino
Producer: Michael Neithardt/Lydia Holness/Anu Nagaraj
Director: Psyop
Editor: Cass Vanini
Sound Design/Arrangement: Plush Nyc/Rob Fielack
Post Production: Psyop
Animation: Psyop
Music: Black Iris Music/Composed By Justin Bailey/"Hyper Kidz"
Account Manager: Alyssa Alward
Planner: Caroline Krediet/Ashley Connors
EditingCompany: Psyop
Account Manager: Alyssa Alward
Planner: Caroline Krediet/Ashley Connors
Editing Company: Psyop
Other Credits: Eben Mears/Psyop/Creative Director. Jonathan Saunders/Psyop/Creative Director
English Description
The campaign features a bunch of millennial animals hanging out around their favorite watering hole, enjoying how MiO Energy changes their boring water. And while they do, they explore other kinds of change. Like this Rhino trying to come up with a new way to stay awake by hiring a small monkey to slap him because he misplaced his bottle of MiO Energy.