Avoiding the mechanical output that often comes with traditional motion capture techniques, Psyop instead interpreted the live action performances, translating them into the world of the spot. This gave Psyop’s animators creative freedom to sculpt performances and massage comedic timing. The spot’s lush look is the result of a novel approach to production that effectively dissolves the line between live action and animation.
Advertising Agency: TAXI, New York, USA
Executive Creative Director: Dave Clemans
Creative Director: Stephen Leps, Michael Pierantozzi
Copywriter: Tim Wassler
Art Director: Phillip Cho
Producer: Joyce Lee, Holly Flaisher
Director: Psyop
Production Company: Psyop/Smuggler
Psyop Creative Directors: Eben Mears, Jon Saunders
Executive Producer: Lydia Holness
Producer: Michael Neithardt
Assistant Producer: Anu Nagaraj
Designers: Naomi Chen, Ram Bhat, Annalisa Swank
Lead 3D Artists: Pakorn Bupphavesa, Alvin Bae
Lighting Lead: Jonah Friedman
Lead Animator: Pat Porter
Lead Nuke Artist: Nick Tanner
3D Artists: Zed Bennett jr., Bryan Eck, Dave Chen, Joerg Liebold, Shant Ergenian, Andy Hara, Lee Wolland, Will Robertson, John Payne, Phill Avanzato, Denis Kozyrev, Larry Leung, Dan Fine
3D Animators: Stephanie Russell, Anthony Travieso, Kevin Scott, Douglas Litos, Danny Speck, William Frazier
Nuke Artist: Thomas Panayiotou, Jason Conradt
Editor: Cass Vanini
Storyboard Artist: Robin Nishio