Mio Film Watering Hole, Cheetah by Taxi New York

The Film titled Watering Hole, Cheetah was done by Taxi New York advertising agency for subbrand: MiO Energy (brand: Mio) in United States. It was released in Feb 2012.

Mio: Watering Hole, Cheetah

Brand
Media
Released
February 2012
Posted
February 2012
Production Agency
Copywriter
Executive Creative Director
Creative Director
Art Director
Producer
Director
Creative Director
Production Agency

Credits & Description:

Avoiding the mechanical output that often comes with traditional motion capture techniques, Psyop instead interpreted the live action performances, translating them into the world of the spot. This gave Psyop’s animators creative freedom to sculpt performances and massage comedic timing. The spot’s lush look is the result of a novel approach to production that effectively dissolves the line between live action and animation.



Advertising Agency: TAXI, New York, USA
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