If Mio Changes your water, Mio Sport changes the game. For the launch of MiO sport we took regular office worker, Calvin, and with just a simple squirt, transformed him from paper pusher, to college athlete, to top draft prospect, to shoe endorser, to world-class phenom, right before your eyes. Weâve also included a series of hidden videos to air with the spot on YouTube that allow viewers to get to know these personas in a little more detail.
Category: Drinks, non-alcoholic
Client: Kraft
Agency: Taxi
Production: Steam Films, Toronto
Country: Canada
Director: Benji Weinstein
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Art Director: Mike Lee
Copywriter: Mike Blackmore
Agency Producer: Cynthia Heyd
Client: Kraft Canada
Product: MiO Sport
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Associate Creative Director/Writer: Mike Blackmore
Senior Art Director/Writer: Mike Lee
Writer: Mike Shuman
Digital Strategist: Zach Klein
Group Account Director: Daniel Shearer
Account Manager: Zak Usher
VP, Integrated Production: Cynthia Heyd
Post Production Manager: Athena Kouverianos
Agency Producer: Ben Sharpe
Production Company: Steam Films
Director: Benji Weinstein
Cinematographer: Tico Poulakakis
Production Designer: Michael Walker
Wardrobe Stylist: Sheri Warner
Hair, Make Up, Wigs: Helene MacKenzie
Behind the Scenes: Max Sherman
Casting Director: Andrew Hayes (Powerhouse Casting)
Production Manager: Rob Jacklin
Line Producer: Andrew Graham
Broadcast, Development & Digital+: Tasha Litt
Executive Producer: Krista Marshall / Jenn Sykes
Editorial Company: Posterboy Edit
TV Editor: Griff Henderson
Assistant Editor/Content Editor: Danica Pardo
Behind the Scenes Editor: James Arthurs
Executive Producer: Michelle Lee/Amanda Field
Colour Facility: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar
Post Production: The Vanity
VFX Supervisor: Sean Cochrane
VFX Artist: Naveen Srivastava
Flame Assistant: Michael Medeiros
Lead CG Artist: Josh Clifton
Executive Producer: Stephanie Pennington
Audio House: Eggplant Collective
Producer: Adam Damelin
Engineer: Nathan Handy
Executive Producer: Nicola Treadgold
Music Licensing: Girth Music
Director of Licensing: Danielle Lindy
Track: "Eye of the Tiger" by Survivor