Production company thing recently teamed up with Director Lindsay Daniels, Garnier and Digitas LBi to show women how the beauty brandâs new Miracle Sleeping Cream keeps you looking fresh in the morning regardless of the things that keep you up at night. "100 Reasons Why Women Can't Sleep" was recently released and uses lighthearted humor to show the struggle of restlessness while asserting the cream's ability to power through it. Lindsay created a montage that shows all of the things that keep women awake throughout the night, from crying babies, and snoring husbands to overzealous pets and bladders.
Category: Health & safety
Client: Garnier
Agency: DigitasLBi
Production: Th1ng
Country: United States of America
Director: Lindsay Daniels
Copywriter: Zoe Bel
Producer: Lisa Young
Producer: Jennifer Pearlman
Associate CD / Copywriter: Bengt Asplund
Associate CD / Art Director: Lydia Cintron
Executive Producer: Bill Hewes
DoP: Adam Santelli
VP/ Group Director Creative: Nick Barrios
VP, Account Director: Bridget Reed
Post Production Producer: Andrea Torres
Editor: Lee Gardner