The new internet and in-store ads consist of lifestyle footage of active people using Misfit, a wearable fitness tracker with a sleek design, while engaged in laser tag, rock climbing, diving and other extreme sports. Shot in various locations along the California coast
Category: Sportswear
Client: Misfit
Agency: in-house
Production: 2DS Productions
Country: United States of America
Director: Aram Rappaport
Client: Misfit. Tim Golnick, Vice President/Product and Design; Julie Golnick, Senior Manager/Visual Design; John Blet; Senior Associate/Marketing.
Production & Post: Filmworkers. Derek de Board, Executive Producer; Casey Swircz, Producer; Aram Rappaport, Director; Daniel Pernikoff, Senior Art Director; Drew Parks, Lead 3D Artist; Rob Churchill - Creative Director; Michael Anderson; Flame Artist.