Missing Children Europe: Remumber [spanish]

Credits & Description:

Entrant: Famousgrey
Campaign: Remumber
Title: Remumber
Product: Missing Children Europe
Brand: Missing Children Europe
Advertiser: Missing Children Europe
Executive Creative Director: Katrien Bottez
Creative Director: Laurent Dochy
Creative: Diederik Jeangout
Project Manager: Lore Debulpaep
Digital Project Manager: Bart De Bock
Strategic Planner: Joris Joosten
Designer: Ken Wuytack
Back-end Developer: Kevin Peters
Front-end developer: David Viaene
Pr Manager: Anne-Cécile Collignon, Karima Ghozzi, Liedewij Verbiest
Rtv Producer: Tuyen Pham, Loes Fierens
Producer (Mediamonks): Maarten Breda
Director (Czar): Toon Aerts
Executive Producer (Czar): Eurydice Gysel
Producer (Czar): Jelle Robbeets
Post Producer (Czar): Bieke De Keersmaecker
Composer (Raygun): Peter Baert
Client: Delphine Moralis, Gail Rego
Remumber. The app that teaches your kid to remember your phone number.
Here’s something Missing Children Europe in collaboration with MediaMonks and FAMOUS made: ‘Remumber’. More and more children have smartphones. So this generation doesn’t remember phone numbers by heart anymore. But what if they lose their phone, or their battery dies? What if there’s a situation where a child needs to contact its parents but doesn’t know their phone number by heart? That’s why Missing Children Europe made a new app, ‘Remumber’. It changes the random passcode of your kids’ smartphone into your phone number. So each time they unlock their phone, they’re practicing your phone number again and again.
The idea is simple: the app plays the role of the smartphone or tablet’s lock code. Once the app is installed, you just enter the phone number to memorise and the device will then be locked through Remumber. Children memorise the number gradually: the first four digits have to be learned by heart and then the next numbers to enter are illuminated if the child is stuck and needs a clue. Once the child has successfully memorising the whole code, parents are informed by email and they can then enter a new number to memorise, leave the original number or uninstall the app.
For more information on Remumber: www.remumber.com