Client: Mitsubishi Motors North America
Chief Marketing Officer: Francine Harsini
Manager, Advertising: Kim Ito
Senior Specialist, Marketing and Advertising: Vanessa Lam
Agency: Butler, Shine, Stern & Partners
Chief Creative Officer: John Butler
Creative Director: Sinan Dagli
Creative Director: Luke Zehner
Copywriter: Patrick French
Copywriter: Cameron Murray
Art Director: Alex Anderson
Integrated Producer: Grace Lazarus
Director of Integrated Production: Vince Genovese
Business Affairs Manager: Nihad Peavler
Account Director: Michelle O’Hea
Production Company: Sawhorse
Director: Blake Benham
Editor: Gino Roy
Director of Production: Eben Kostbar
Director of Post Production: Nic Hill
Producer: Michelle Santoro
Production Manager: Anthony Ruff
Talent: Harry Mack
Published: May 2018
Synopsis:
Ever gone on a regular old test drive for a new car? What if it turned into a freestyle rap performance by the salesperson sitting next to you? That’s exactly what happens in Mitsubishi’s latest “Freestyle Test Drive” campaign for the all-new 2018 Mitsubishi Eclipse Cross by creative agency, BSSP.
With so many new and fresh features, it takes more than your average salesperson to do them justice in one standard test drive. The spot features everyday customers at a Mitsubishi car dealership. Approached by Harry Mack disguised as a dealer, the customers agree to take the Eclipse Cross out for a joy ride. Mack decides to turn on the music, and all of a sudden the drivers are in for a total surprise when their supposed ‘salesman’ impressively begins word-spitting through a laundry list of the car’s features.
The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. The work will appear on social and digital properties. You can check out the spot here, and find stills attached and credits below. Let me know if you’d be interested in covering!