Brand: Mitsubishi
Media: TV
Category: Automotive
Agency: MK
Geo: Norway
Mitsubishi: Impossible
Mitsubishi presented the Outlander Plug-in Hybrid in 2014. The world's first 4x4 SUV and chargeable hybrid in one car. A combination that before launch was viewed as impossible by the competitors. Our job was to create a launch film for the global market.
Advertising Agency: MK, Norway
Creative Director: Armando Zuniga
Art Directors: Øystein Vik, Jens Gundersen
Consultant: Einar Rustad Nilsen
Project manager: Britt Hege Karlsen
Production company: Tangrystan
Director: Jacob Strøm
Producer: Beate Tangre