Client: Mobile Vikings
Client contacts: Calogero Macaluso, Maarten Raes, Aurelie Bemelmans
Agency: Mortierbrigade
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Creatives: Jutta Callebaut, Girbe Bogaerts
Strategy: Dorien Mathijssen
Producer: Eline Rousseau
PR Manager: Anne-Cecile Collignon
Production company: Ristretto
Director: Benny Vandendriessche
Producer: Lies Bronselaer
Soundstudio: Geluidshuis
Live your life with Mobile Vikings
First national campaign for the Belgian mobile service provider designed by mortierbrigade
mortierbrigade signs a new campaign for Mobile Vikings to promote its made-to-measure mobile plan. Because at Mobile Vikings, users can put together a personalised subscription based on their needs. No more compromise! No need to adapt your lifestyle to your mobile subscription. The campaign sets the tone and play with the quirky spirit of Mobile Vikings by placing characters in absurd situations through different TV spots.
Whether it’s more data or more phone minutes you need, at Mobile Vikings, the user put together the package that suits his needs.
So when it comes to explain the advantages of its product, Mobile Vikings can count on mortierbrigade. The Belgian creative agency came up with a campaign that sets characters in scenes where they adapt their lifestyle to their data plan.
A young woman has to break up with the man of her dreams: he is so handsome that she keeps posting photos of him and as a result she goes way over her data limit. A dance music fan turns to trash metal in order to give up streaming music. An Instagram addict extols the virtues of going wild to find inner peace…
With the message: ‘Don’t let your mobile plan rule your life’ Mobile Vikings reaches young people in a funny way, with that trademark touch of absurdity.