Mobinil: NET HEADS - SELFIE

Credits & Description:

CLIENT MOBINIL
PRODUCT DATA SERVICE
ENTRANT FP7/CAI CAIRO, EGYPT
2 OF 2 CAMPAIGN
TYPE OF ENTRY CRAFT: FILM
CATEGORY SCRIPT
TITLE NET HEADS - SELFIE
PRODUCT/SERVICE DATA SERVICE
ENTRANT COMPANY : FP7/CAI CAIRO, EGYPT
ADVERTISING AGENCY : FP7/CAI CAIRO, EGYPT
MEDIA AGENCY : UM7 CAIRO, EGYPT
PRODUCTION COMPANY : LIGHTHOUSE FILMS CAIRO, EGYPT
AHMED HAFEZ YOUNESS FP7/CAI EXECUTIVE CREATIVE DIRECTOR
GEORGE AZMY FP7/CAI ASSOCIATE CREATIVE DIRECTOR
HEBA RADWAN FP7/CAI HEAD OF PRODUCTION
ALI ALI N/A DIRECTOR
MOHAMED SALAH ISMAIEL FP7/CAI SENIOR ART DIRECTOR
MINA MOUNIR FP7/CAI SENIOR ART DIRECTOR
AHMED EL REFAEY FP7/CAI SENIOR COPYWRITER
MARWA KHALIFA FP7/CAI SENIOR GRAPIC DESIGNER
MOHAMED ABDELAAL FP7/CAI SENIOR GRAPIC DESIGNER
HEBA SAFEY FP7/CAI SENIOR GRAPIC DESIGNER
SONDOS EFFAT FP7/CAI ACCOUNT DIRECTOR
RAGHDA EL MAGHRABI FP7/CAI ACCOUNT MANAGER
REEM SHARARA FP7/CAI SENIOR PLANNING DIRECTOR
ISLAM HASSIB FREQUENCY SOUND DESIGN
FARAH MANSOUR FP7/CAI SENIOR PLANNING MANAGER
KARIM MIRA LIZARD POST PRODUCTION SUPERVISOR
MAHMOUD ENAYET FP7/CAI POST PRODUCTION SUPERVISOR
PIERRE MOUARKECH N/A DOP
FADY FAHIM LIGHTHOUSE EXECUTIVE PRODUCER
IHABEL KHOURY LIGHTHOUSE PRODUCER
Brief Explanation:
How can we claim that we stand for the net heads if we don't speak their language. to prove it, we made a series of ads that show that not only that we speak their language, we even get their sense of humor, and we are brave enough to make fun of those who don't. For the youth puns are never out of style, that's why we weren't afraid to use them. we took common internet languages that have double meanings for the internet illiterate, and built our scripts on them, to differentiate between the net heads and the non net heads. We used puns like the word "Tag", that in Arabic means "crown". "Hashtag" that means "cuddling a baby", and "Selfie" that means "brother in law.