What do you do when you want to prove to the world that your sanitary pad is superior in absorption over your competition? Use dogs. DM9Jayme Syfu's digital arm DIGIT did just that and netizens' feedback has been tremendous. Modess, the Philippine’s leading brand in sanitary pads, wanted to come out with a product demonstration that would prove superior absorption.
Category: Cosmetics & toiletries
Brand: Modess
Agency: DM9JaymeSyfu, Manila
Country: Philippines
Production: WYD Productions
Director: Caloy Soliongco
Creative team: Merlee Cruz Jayme
Creative team: Gian Nealega
Creative team: Dee Taar Reyes
Producer: Tanya Blay