Moemax: Banner Curtain

Credits & Description:

Campaign name: Moemax Banner Curtains
Year: 2013
Group: G. Digital
Subgroup: 72. Banners and off-site advertising
Award: Silver Drum
URL: http://entries.at/moemax/2013/bannervorhang_EN/
Product and services: Moemax Furniture Store
Registrant: Demner, Merlicek & Bergmann Werbegesellschaft mbH
Country: AUSTRIA
Brand name: Moemax Furniture Store
Advertising agency, city: Demner, Merlicek & Bergmann/Vienna
Art director: Lukas Hueter (Jr. Art Director)
Copywriter: Alistair Thompson, Daniel Wagner
Creative director: Alistair Thompson, Rene Pichler
Account Director / Manager: Siegfried Kaufmann, Evelyn Zemplenyi (Account Manager), Andrea Kliment (Account Supervisor)
Other credits: Matthias Dorer (Programmer)
Creative idea explanation: Mömax offers young, modern furniture in 36 stores in Germany and Austria. To reach the growing group of consumers, who are sick of banners, we developed a special plug in: the Banner-Curtain. It automatically hides every banner behind an actual Mömax curtain.