Altenative title: U by Moen
Client: MOEN
Title(s) of spot: WATER DESIGNS OUR LIFE
AGENCY: Havas Chicago
Chief Creative Officer, N.A: JASON PETERSON
Executive Creative Director: PAUL HIRSCH
Group Creative Director: JON ECKMAN, JOHN NUSSBAUM
Copywriter(s): CHELSEA BERGER
Co-Head of Production, N.A: DAVE EVANS
Executive Producer: BRIGETTE WHISNANT
Senior Producer: DEJA VON ENDE
Sr. Business Affairs Manager: BONNIE HAMILTON
Group Account Director: AMY MERCHANT
Account Director: MARISSA JAECKEL
Account Supervisor: MELISSA GILDNER
Production Company: SMUGGLER
Director: BJORN RUHMANN
Executive Producer: ALLISON KUNZMAN
Line Producer: ROB STARK
Photographer: JUSTIN BROWN
POST PRODUCTION:
Editorial Company: WHITE HOUSE POST
Sr. Editor: MATTHEW WOOD
Sr. Audio Engineer: DAVID GERBOSI, ANOTHER COUNTRY
Executive Producer: KRISTIN ANGLETTI@WHITEHOUSE/TIM KONN@ANOTHER COUNTRY
Post Producer: JAMIE HOSKINS, FRAMESTORE
Colorist, company: TOBY TOMKINS, CHEAT
Conform Artist, Company: LUCCA PELEGATTA, FRAMESTORE
VFX Supervisor, Company: JULIAN FORD, FRAMESTORE
Music Composer, Company: MITCHELL TANNER, SOUNDTREE, LONDON
Published: July 2018
Synopsis:
Moen, the #1 faucet brand in North America, is bringing a question we should have asked a long time ago to the forefront of consumer’s minds with a new advertising and brand campaign – Who Designs for Water?
Water has designed our life and within this campaign Moen celebrates this awesome force of nature that’s often overlooked and taken for granted, to see it in a new way. Even Moen looked at its own leadership in a new way. It found that just in the U.S. more than 1.5 trillion gallons of fresh water flow through Moen products each year.
Together, Moen and Havas Chicago, Moen’s AOR, created a fully-integrated campaign that leans into the insight – water designs our life. And follow-up that fact with the question – “who designs for water?” – proving at each touch point in the consumer journey that the answer is always Moen.
Nature decides when water starts and stops. Moen developed a smart shower that rises to the temperature of your choosing and pauses until you’re ready.