Advertiser: MOLSON CANADIAN
Agency: RETHINK
Category: Branded utility/tool (for digital)
Creative Director: Dre Labre (Rethink)
Creative Director: Chris Staples (Rethink)
Lead Producer: Sarah Lasch (Rethink)
Creative Director: Aaron Starkman (Rethink)
Front-End Developer: Scorpio Lam (Rethink)
Creative Director: Ian Grais (Rethink)
Art Director: Joel Holtby (Rethink)
Writer: Mike Dubrick (Rethink)
Back-End Developer: Scorpio Lam (Rethink)
Designer: Steve Lam (Rethink)
Brief Explanation
When the 2013 World Junior Hockey Championship took place in Russia, most Canadians recorded the game due to the time zone difference (games were broadcast in Canada at 4am). But when you record a game, it’s hard to keep the score a secret. Especially online. To save Canadians from score spoilers, we created the Spoiler Alerter. It’s a Google Chrome plug-in that scans the websites you visit and sets off an alarm on your computer if it detects content that will ruin the score. It works on every site, including Facebook, Twitter, and even email.