Project: Radiation Free Dreams
Client: XXXLutz KG/Mömax GmbH
Head of Marketing: Mag. Thomas Saliger
Agency: Demner, Merlicek & Bergmann
Executive Creative Director: Dushan Drakalski
Creative Director: Alistair Thompson
Art Director: Stefanie Golla
Copywriter: Alistair Thompson, Michael Wyhnal, Philipp Siegwardt, Daniel Kovacs
Graphic Designer: Sandro Bauer, Marija Pletikapic
Digital Creative: Mirko Fina
Client Service Director: David Duong
Producer: Marcello Demner
Editor: Marco Stadler
Director: Juergen Hackl
Published: June 2017
Synopsis:
Keeping a smartphone next to your head while sleeping is a dangerous habit. According to current scientific studies, the emitted radiation can cause cancer.
Together with Mömax furniture stores, that are part of the XXXLutz Group - the second largest furniture retailer in the world - we found a way to make sleeping safe again.
The Mömax 2017 spring collection of nightstands came with a health-improving new feature: Radiation Free Dreams.
The drawers were turned into electro magnetic radiation shields, with a metalized foil on the inside that blocks up to 98% of all harmful rays. An integrated USB port also made them a safe charging station.
Clients could select Radiation Free Dreams as a free feature in stores and online. And they did. The whole collection sold out.