| Cannes Lions 2017 | ||
|---|---|---|
| Film | Branded Content & Entertainment : Non-Fiction Series | Silver Lion |
Title: The Dna Journey
Agency: &Co./Noa
Brand: Momondo
Country: Denmark
Entrant Company: &Co./Noa, Copenhagen
Advertising Agency: &Co./Noa, Copenhagen
Media Agency: Be On, Copenhagen
Pr Agency: Radius Kommunikation, Copenhagen
Production Company: Bacon, Copenhagen
Creative Director: Robert Cerkez (&Co./Noa)
Copywriter: Tue Rossel (&Co./Noa)
Copywriter: James Godfrey (&Co./Noa)
Director: Jeppe Rønde (Bacon)
Synopsis:
67 people from all over the world had their DNA tested to show their ancestral history, dating 500-2000 years back. The participants were interviewed about their sense of national identity, pride, patriotism and also prejudice towards other nationalities. Secondly they were asked to reflect upon their often surprising results once these were revealed to them. Lastly the participants were invited to travel to the all the places their DNA revealed.