Advertiser: MONEYSUPERMARKET
Agency: MOTHER
Category: Banking, Investment & Insurance
Sound Design/Arrangement: 750mph
Planner: Chris Gallery
Copywriter: Craig Ainsley
Producer: David Thorne
Editor: Graham Turner
Account Manager: Jessica Fitzgerald
Music: Magnum P.i. Theme Tune
Executive Creative Director: Mark Waites
Director: Speck Gordon
Executive Creative Director: Stephen Butler
Post Production: The Mill
Creative Director: Tim Mcnaughton
Producer: Andrew Studholme
Editing Company: Cut And Run La
Art Director: Fernando Perottoni
Director Of Photography: Jess Hall
Agency Producer: Tania Kane
Brief Explanation
It feels great when you save money at moneysupermarket.com ...and even greater when you save money across a range of products and get yourself a nifty £1000 pounds. So in this spot we meet Gary who feels great, he becomes the £1000 Man and get’s his own 80’s TV show title sequence. We couldn't think of anything more appropriate. It was brought to life in an authentic 80’s style reminiscent of Magnum P.I. or Dynasty but with it’s own money saving charm. The spot provides us with a hint of the adventures of the £1000 man: fast cars, fast women, bazookas, bank robberies and life undercover as a squirrel. The show itself was cancelled but the title sequence lives on.