Welcome to Monopoly Town, with your gracious host: Mr Monopoly himself! Take a journey around the most famous of board games, brought to life in all its dice-rolling, token-chasing, property-purchasing glory! The brief was simple –Monopoly Town is a fantastical, over the top place, where you can buy a gorilla at the pet store and tuck into a 6’ ice cream sundae with your pals. We lovingly the crafted the environment with quirky, game-inspired buildings and styled it with real world lighting and textures, to achieve a rich, fun and welcoming atmosphere.
Creative Credits
Client: Hasbro/Monopoly Junior
Project: “World Where You Can Buy Anything (:30)
Agency: UPROAR, New York, NY
Animation/Visual Effects: Clockwork VFX, Dubai and New York
Creative Director: Jason Tomlins
Executive Producer: Mia Harvey