Advertiser: MONTBLANC INTERNATIONAL
Agency: DEMODERN
Category: Best Digitally Led Integrated Campaign
Advertising campaign: THE MONTBLANC WORLDSECOND
Flash Developer: Christian Potthast (Freelance)
Projects Manager: Florian Müller (Demodern)
Head Of Development: Florian Wögerer (Demodern)
Art Director: Daniel Schroermeyer (Demodern)
Web Developer: Lars Weber (Demodern)
Ux Designer: Philip Müller (Demodern)
App Developer: Marcus Winter (Hypnolords)
Ux Designer: Marius Kressin (Demodern)
Screendesigner: Pascal Krexa (Freelance)
App Developer: Sandro Manke (Hypnolords)
Motion Design: Thomas Junk (Demodern)
Screendesigner: Alba De Zanet (Demodern)
Mobile Developer: Chi Chun Chang (Demodern)
Music: Marcus Löber (Freelance)
Creative Director: Kristian Kerkhoff (Demodern)
Brief Explanation
To promote luxury brand Montblanc as a high-quality manufacturer of outstanding chronographs, we created a global mobile app project: The Montblanc Worldsecond. Inspired by the core function of a chronograph - namely to stop time - we developed our vision: What if we could freeze the whole world for a second and experience what people around the globe are up to at this very moment? We came up with the idea to create a mobile photo app, equipped with an integrated and remotely controlled self-timer, which enables participants around the world to shoot a photo at exactly the same instant.