Ben Callner's latest spot for surging Moto reexamines the state of smartphone advancements this year, finger wagging at the rest of the industry while boldly promoting its versatile modular vision. The Ogilvy & Mather campaign, Moto's first since 2011, signals a flashy comeback for the brand. With cheeky nods to Moto Z’s snap-fit design and ground-breaking Mods, the spirited spot introduces consumers to an innovative way forward. Bold stuff indeed. hellomoto
Media: TV
Category: Telecommunications
Client: Moto
Agency: Ogilvy & Mather, New York
Production: Raucous Content
Country: United States of America
Director: Ben Callner