Motorola: Moto 21in1

Credits & Description:

92% of smartphone owners use their phone as their primary camera. VML and Motorola Mobility wanted to demonstrate that the 21 MP Moto X was the best camera phone on the market. To prove it, VML challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then, we created a deeper experience with interconnected films across the Instagram grid.
Title: Moto 21 In 1
Media: Experiential
Category: Telecommunications
Client: Motorola Mobility
Agency: VML, Kansas City
Country: United States of America
Senior Planner: Tarini Shrikhande
Executive Creative Director: Mike Wente
Creative Director: harsh kapadia
Group Creative Director: Josh McGuire
Copywriter: Derek Shevel
Copywriter: Eric Terchila
Art Director: Todd Houlette
Executive Producer: Kolby Slocum
Group Account Director: Mark Nathanson
Editor: Kyle McMorrow
Photographer: Ryan Shude
Designer: Edi Loyola
Global Chief Creative Officer - Debbi Vandeven
Senior Designer - Eddie Velez
Director, Creative Technology - Craig Elimeliah
Integrated Production Supervisor - Steve Stone
Account Supervisor - Ashley Pryor
Content Strategy Director - Madeline Nies
Director, Social Strategy - Mikey Cramer
Senior Content Strategist - Kate Wadkins
Senior Project Manager - Mark McFarlane
Executive Director - Chris Furse
Art Buyer - Annie Henley
Nick Centofante, Channel Director, Media
Jennifer White, Senior Channel Manager, Media
Eva Kuczynski, Channel Supervisor, Media
Features: App Ads, Boosted Posts, Mobile News Feed, Exchange, Carousel Ads, Video Ads
Language: English (US)
Objectives: Awareness, Engagement
Tags: Telecommunications, North America, English (US), App Ads, Boosted Posts, Mobile News Feed, Exchange, Carousel Ads, Video Ads, Awareness